Wednesday, October 6, 2010

Unobtrusive Research

Ever feel like someone is watching you? Most celebrities experience these types of feelings constantly due to the paparazzi. Take Lindsay Lohan for example, we are constantly getting updates  every time her bracelet zaps her letting us now when she is sweating and it there is alchold in it. These constant updates are from tabloids and paparazzi.
The question is, how is it that paparazzi and other reporters/ researchers are able to figure out such information, without the people realizing? I’ll tell you… it is called unobtrusive research.  This type of research involves observing a subject without them knowing. Truly trying to pick up on their posture, clothing, shoes, accessories, and hand gestures.
When conducting unobtrusive research, it may sometimes be tedious, and seem like you’re basically creeping on the person that you are trying to do research on. This is why a popular form of unobtrusive research is the candid camera.  A hidden camera allows for observation to be conducted of people, in their most natural setting. A camera allows for observation of a variety of people and their actions in premeditated social situations. This is why reality television is so popular. We can put a bunch of guidos in a house, add a lot of hair gel and alcohol, and BAM you have situation.
People right at home conducting unobtrusive research just by noticing how these characters react with each other. Sam and Ron are the couple of the epic Jersey Shore show.  Trying to keep up with their relationship is a challenge in itself. But by conducing unobtrusive researching we are observing the meaning behind each behavior. If they say one thing do they really mean it or is it just the enunciation of how their saying it.? All of these questions any many more can be answered my simply observing someone.
So  next time you are watching a reality show, or just simply walking around the mall, take at the people surrounding you, and see what you are able to determine. It can be something as simple as watching people walk through doors....

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